Ashima has been working at the cutting edge of Graphic Design and Visual Art. Her creative works are an exploration of the world around her. Inspired by Kalamkari art and Zentangle she has developed her own style of contemporary art using pen, ink and technology to realise artworks.
Ashima has developed identity and branding systems, promotional materials, packaging and publication designs for a broad range of clients that include, among many others, Pepsico, Coca Cola, and Zimmer Biomet. She has developed highly enabling visual education support material and collateral for events as well as online and print campaigns for NGOs like Plan International (India), UNESCO, Centre for Catalyzing Change, and CREA. Her other area of specialisation is in creating personalized coffee table books for occasions and personalities, beautiful keepsakes which mark important milestones and celebrate landmark moments. Her work is often considered a fine example of what possibilities happen when you pair clean, strong forms with a powerful message. Her effort has been to showcase how, with the use of bold and rule-breaking visual language, graphic design can inspire and be a vital element in the growth of businesses and also in nudging public perceptions in desirable ways.